In the Wake of Giants: The Ewing Effect on 1997 Hip-Hop
We're unraveling the intriguing interplay between loss, adaptation, and success in the hip-hop industry. #HipHop50
Renowned sports analyst Bill Simmons introduced "The Ewing Theory" to account for the paradoxical improvement of a sports team following the departure of their star player due to either injury or trade. This theorem is predicated on two principal components: Firstly, the team possesses a celebrated player who, despite considerable attention, has yet to secure significant victories. Secondly, upon the departure of this player, the remaining team members are summarily dismissed or overlooked.
The extraordinary surge of Bad Boy Records after Biggie's tragic demise mirrors an equivalent of The Ewing Theory. Despite his sad departure on March 9, his impact on the hip-hop scene remained palpable. Life After Death, his sophomore album recorded when he was alive, promptly ascended to the apex of the Billboard 200 chart after debuting at No. 176, with its inaugural single "Hypnotize" clinching the No. 1 spot on the Hot 100. The expectation was that Bad Boy Records and the broader hip-hop world would eventually find footing without riding on Biggie's reputation indefinitely. Sean 'Puffy' Combs would be incumbent upon discovering new talent to spearhead the label's musical direction, mirroring the broader industry's need to bestow the vacant throne on a worthy successor.
However, the gears of the Bad Boy engine continued to grind relentlessly. Throughout 1997, Sean Combs delivered a continual stream of successful hits with his debut album, No Way Out. This project unveiled the diverse talent within the Bad Boy roster, spotlighting emerging stars such as the prodigious rookie Mase, the incomparable female rapper Lil' Kim, budding R&B artist Faith Evans, the formidable hip-hop collective The LOX, and the dynamic R&B groups 112 and Total.
This powerhouse's formidable influence was evident throughout '97: Three No.1 albums (Life After Death, No Way Out, Harlem World); four chart-topping singles ("Hypnotize," "Mo Money Mo Problems," "I'll Be Missing You," "Can't Nobody Hold Me Down"); two runners-up hits ("It's All About the Benjamins," "Been Around the World"); and three more top-10 singles ("Feel So Good," "What You Want," "Lookin’ At Me").
However, there were other focuses of the year besides Bad Boy. With the help of the nearly five-minute cut of "Triumph," Wu-Tang Clan's Wu-Tang Forever captured the No. 1 spot in the mainstream charts in both the US and the UK. Master P also gained popularity with his sixth album, Ghetto D, which reached No. 1 thanks to the success of the lead single "Make 'Em Say Uhh." Additionally, the world was introduced to Missy Elliott's unique style and Timbaland's futuristic production in her debut album, Supa Dupa Fly. Amid all these, no artist arguably felt the impact of Biggie's absence more than JAY-Z. In November of that year, the emerging MC leveraged the void left by his idol to solidify his reputation as the preeminent rapper alive with his second album, In My Lifetime, Vol. 1. The album heralded the impending transition in leadership that was to occur shortly.
Certified Classics of 1997
Life After Death — The Notorious B.I.G.
Behind Biggie's silken rhythm and blues, an abyss of stark veracity yawns wide. Sorrow swathed in velvet undertones, themes of existence past corporeal bounds echo. Double LP that lures with a delicate balance of grit and gloss, pain and pleasure. It isn't shy about exploring the depth of emotion, human experience, and strife through its symphony—an avant-garde expression of life's grit, underscored by raw beats and melodies.
Suga Dupa Fly — Missy Elliott
Missy transforms sonic space with audacious beats and unconventional lyrics. A sonic wonderland of hip-hop and R&B, painted with broad strokes of audacity. With Timbaland's futuristic beats, Missy’s rhymes defy time, turning the familiar on its head. This sonic experiment broke the glass ceiling and etched a uniquely Missy niche. A zeitgeist album that still reverberates with untamed originality and refreshing unpredictability.
Wu-Tang Forever — Wu-Tang Clan
An echoing chorus of diverse voices shapes the fractured prism of street philosophy. The Clan's symphony has an unapologetic edge, a raw wisdom born of gritty experiences. Lyrically dense and sonically layered, it’s like a cryptic puzzle that rewards patient untangling. This album drips with intricate rhymes, painting a sprawling mural of urban survival. A compelling array of reality and myth, every track is a chapter in their gripping epic.
Funcrusher Plus — Company Flow
An album that thrives in its ability to create an unsettling ambiance with haunting lyricism. Company Flow introduces a dissonant soundscape replete with intricate wordplay and dystopian undertones. Treading the path less trodden, they explore the fringes of consciousness with unflinching audacity. Funcrusher Plus bristles with an intense energy that rattles the status quo. It's a revolution in sound, a dissection of society's underbelly through the lens of hip-hop.
Essential Albums of 1997
No Way Out — Puff Daddy & The Family
Synonymous with 90s flash, Puff Daddy's ensemble concoction set pop culture ablaze. Churning out chart-topping tracks, it became the bedrock of Bad Boy’s dominion. Laden with glossy, sampled hooks, its impact remains palpable, influencing artists and fans alike.
When Disaster Strikes — Busta Rhymes
Busta Rhymes exhibited rhythmic fireworks in this release, creating an energy vortex. Unpredictable as a storm, his trademark rapid-fire delivery and complex lyricism kept listeners riveted, setting a unique trend in the hip-hop rhythm-sphere.
In My Lifetime, Vol. 1 — JAY-Z
JAY-Z's sophomore release brought sophisticated street wisdom and commercial sensibilities. Evoking vivid images of his hustler past, the album wove a captivating narrative through tracks laden with introspective themes and gritty realism.
Harlem World — Mase
Mase’s debut was a mirror to his stomping grounds, Harlem. Effortlessly charismatic, his relaxed flow over sleek beats set a fresh vibe, underlining the hip-hop scene's continuing stylistic evolution.
Ghetto D — Master P
Master P’s gritty portrayal of street life resonated beyond his New Orleans base. The album's hard-hitting beats and raw lyricism made a unique mark on Southern hip-hop, helping popularize the "Dirty South" style.
Adrenaline Rush — Twista
Twista’s record was a whirlwind, leaving the listener breathless with his lightning-fast lyricism. This unique display of rapid-fire flows and street narratives solidified his place in the pantheon of rap greats.
Uptown Saturday Night — Camp Lo
Jazz-infused, slick, and funky, Camp Lo's debut proved a hip-hop standout. Swinging with a vibrant rhythm, their lyrical talent and unique flow showcased a novel approach to East Coast hip-hop.
The War Report — Capone-N-Noreaga
Raw and gritty, this debut resonated with its graphic war analogies. Through tales of urban conflict and survival, it painted a vivid picture, putting Queens-based street hip-hop on the map.
Street Gospel — Suga Free
West Coast rap found a unique voice with Suga Free's debut. With production done by DJ Quik, his clever wordplay and unconventional style focused on street life's harsh realities, offering a novel perspective within the genre.
Doom — Mood
Mood’s debut was a left-field success with dark themes and abstract lyricism. The album's somber atmosphere and distinctive take on social issues have since become influential within underground hip-hop circles.
Jewelz — O.C.
O.C. returned with his sophomore album, packed with his distinctive, contemplative style. His smooth delivery and insightful commentary on life's various facets further cemented his status within the hip-hop genre.
Da Dirty 30 — CRU
This debut album from the Bronx trio was a potpourri of varying moods. CRU’s unique style blended gritty street tales with a playful and casual attitude, making it a distinctive and refreshing addition to East Coast hip-hop.
The Psycho-Social, Chemical, Biological, and Electro-Magnetic Manipulation of Human Consciousness — Jedi Mind Tricks
This verbose-titled debut reflected deep, complicated, and intellectually stimulating content. Its dense lyricism and themes of conspiracy theories and ancient civilizations offered a new dimension to underground hip-hop.
Pinnacle Rappers in 1997
The Notorious B.I.G.
Amidst the raw edges of '97, the ineffable Brooklynite known as Biggie Smalls stirred up auditory whirlwinds. A juxtaposition of his silky wordplay against gritty life experiences elicited emotional depth in his rhythm-and-rhyme creations. Poised at the epicenter of hip-hop, his wit and audacity played out in unpredictable lyrical patterns, high in unpredictability, evoking a unique richness in sound. Each rhyme was a glimpse into a profoundly intricate mind cloaked in a layer of smooth beats. His music, filled with profound honesty and searing insights, spilled out in torrents, altering the rhythmic patterns of '97 hip-hop. We love you, Big Poppa.
JAY-Z
Shawn "JAY-Z" Carter emerged as a maestro of poetic cadence. His intricate lyrics painted stark pictures of the streets, presented with a captivating flamboyance, both unpredictable and exquisitely controlled. Drawing listeners into a dance of language and rhythm, his tracks were like rhythmic mosaics, shimmering with layers of meaning, fostering great memorable moments. Each verse was a well-crafted exhibit of his rap acuity, displaying ingenuity seldom witnessed in the rap scene. JAY-Z provided fresh air with his linguistic skill and unmatched ability to depict life with brutal honesty.
Ghostface Killah
Ghostface Killah, a pivotal figure of the Wu-Tang Clan, held his unique vantage in the '97 rap spectrum. His lyrics were marked by an unpredictable complexity that kept fans on their toes. He wove his lines with a distinctive style, blending high-energy beats with a storytelling flair, creating a captivating atmosphere. Each verse was a moment of revelation, a cornucopia of linguistic gems nestled in the core of hip-hop culture. His presence in the '97 landscape was a defining factor in the evolution of rap, a labyrinth of sound and meaning that continues to echo in the genre.
Breakout Stars of 1997
Missy Elliott
A burst of neon and polka dots, Missy Elliott carved out a pulsating niche within the '97 hip-hop cosmos. Her style, radiating eccentricity, spat in the face of convention. She dared to sculpt a vibrant fusion of funk, soul, and rap that effervesced through her music. Elliott's intrepid lyrics played an intriguing cat-and-mouse game with typical gender stereotypes, shaking their foundations. She spun the traditional sound of hip-hop with glimmers of unexpected wit and humor, painting the world with her sonic palette.
Mase
Flashing a grin that could compete with the city lights, Mase descended on the '97 hip-hop scene with a smooth charm. His rhythm, lounging on a couch of relaxed beats, came wrapped in an inviting appeal that spread through the airwaves. His rhymes, which wove everyday struggles with dreams of grandeur, had an uncanny knack for settling in the corners of one's mind. Mase had a deftness for distilling complexity into relatable lyrics, creating an intimate bond with his fans. His languid delivery, masked behind a façade of simplicity, hid layers of thought-provoking observations on urban existence.
Twista
With his rapid-fire delivery, Twista blitzed the '97 rap scene like a gale sweeping across a still lake. His speed was a spectacle, a performance of breathless syllables that left many gasping. But beneath the surface tempo, Twista's lyrics wove intricate tales of life in the Windy City. His ability to evoke vivid images while rattling off words with the speed of a sports car was nothing short of dazzling. Twista's tornado of rhymes highlighted the dichotomies of life, a mix of harsh realities and the dreams that kept hope alive.